It is February 2021 and for almost a year, german gyms and public sports clubs have been closed. How are we doing sports now?
A BitBurst Research survey conducted in February 2021. For almost a year, german gyms, sports clubs and the like have only been open sporadically. In our survey, we again focus on the young german population with ¾ of the 325 respondents aged 16 to 25. At home, outdoors, with online offers or private home gym equipment - what moves us today?
While schoolchildren tend to do little sport, working people in particular move every day. It turns out that the more often people exercise, the more likely they are to exercise outside and with others. Of those surveyed, 23% stated that they do not currently do any sports. This is mainly due to a lack of interest in sports (47%), but also to the closure of sports facilities, lockdowns and a lack of time (23-26% each).
Preference is given to doing sports at home (53%), especially by schoolchildren and trainees/students (56% each). This is followed by sports outside in the fresh air, which is preferred by working people in particular (30%). Only 15% of respondents said they preferred to work out in a gym. The survey showed that a large proportion of respondents also own and use sports equipment at home. The most popular items are weights (32%), a sports/yoga mat (25%), dumbbells (23%) and fitness bands (22%). Especially in the group of 26- to 45-year-olds, a trend towards home gyms is evident with 39% of people owning weights at home, 35% using dumbbells, 27% using a treadmill and 21% using a cross trainer. Following on from this, 11% of participants said they planned to buy weights or a treadmill. A further 8% each planned to purchase fitness bands or dumbbells for private use in the near future.
We also asked respondents about their awareness of online providers of sports programs. In first place was McFit, which was known to 56% of the participants. This was followed by Fitness First with 25% and Gymondo and Clever Fit with 24% each. Finally, Sophia Thiel's online program came in at 20% awareness and Freeletics at 12%.
In the 16- to 25-year-old group, Clever Fit was in first place with 27%, followed by Sophia Thiel and Fitness First (23% each). In the 26- to 45-year-old group, on the other hand, Gymondo was the best-known provider (34%), followed by Fitness First (32%).
In terms of post-pandemic workouts, 40% said they planned to (continue to) work out at home or at the gym. Only 10% said they wanted to continue using primarily online offerings.
Schoolchildren in particular said they wanted to go to the gym in the future. Here, McFit (61%), Clever Fit (27%) and Fitness First (26%) are the best-known providers. Among those who plan to continue using online services after the pandemic, Fitness First ranks first in awareness (53%), followed by Gymondo (37%) and McFit in third place (30%). Of this group, 17% said they wanted to purchase fitness bands or rowing machines, and 13% plan to purchase a fascia roller or dumbbells.
In general, however, participants were very indecisive about their post-pandemic plans, leaving plenty of room for persuasion and polarization. Finally, another trend can be noted, as 62% of respondents said they study and work in their home offices. In our Corona survey in January, this figure was still at 52%.